Valentine's Day celebrations did not catch on in India until around 1992. It was spread due to the programs in commercial TV channels, such as MTV, dedicated radio programs and love letter competitions, in addition to an economical liberalization that allowed the explosion of the valentine card industry. Economic liberalization also helped the Valentine card industry.The celebration has caused a sharp change on how people have been displaying their affection in public since the Middle Ages.
India is well known as a culture filled with ancient traditions. The Hindu culture contradicts many of the western world’s ideals. Valentine’s Day celebrations are known to clash with India’s conservative religious background. It has only been in the most recent years that Valentine’s Day has become widely recognized in India.
Just like most people in the world, many men and women of India, particularly young couples, celebrate Valentine’s Day in a big way. They dress in fine clothing and show their loved one how they feel about them. Hotels and restaurants are fully booked to accommodate couples who are expressing and celebrating their love for each other. Post offices are filled with flower deliveries of flowers, packages and romantic letters
Valentine’s Day is a popular global observance that is becoming increasingly popular in India over the years. Many people, particularly young people, in India started celebrating and enjoying the day in recent times.
Popular Valentine’s Day symbols include flowers, cupid, arrows, love birds, the color red and hearts. Hearts symbolize of love, but it is also a symbol of life. Giving one’s heart to another person, so to speak, is the ultimate expression of love.
Flowers, roses especially, have long been associated with love. They stand for love, friendship and romance. The color red is associated with love, passion and romance. Love birds are a favorite symbol of Valentine’s Day because it has been said that they search for their mates on Valentine’s Day. Cupid, the god of love in mythology, is responsible for shooting arrows to make people fall in love with each other.